Making ideas clear, making words legible, and telling the authentic story of a brand is where Visual Design starts.

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Initiative is what you take when they all think everything is
fine as is. This upgrade for
our Vets was critical.

On change of directors at the Philadelphia Veterans Advisory Commission, a division of Philadelphia City Council, I suggested a re-brand and an updating of all marketing and communications materials.

We started with a new logo, incorporating a Philadelphia icon and 5 stars representing the five major branches of U.S. Military Service.

From there designs came for motorcycle runs, VetFest, and re-design of the primary book listing citywide resources for Vets.

It's no coincidence that when you take 2 former Apple employees and two former duty military members, things get DONE.

Go to the Philadelphia Veterans Advisory Commission
Case History page for more