Customers determine what your brand is. So, your brand is pretty simply explained: it's a promise you make by what you say and do, how you deliver on it, and your customers' reaction to THAT.
What I do is help companies build their brand visually. And while a company logo is often part of that (and I've designed hundreds), your brand is much more than how you look.
From working with your printer to hiring interns, to deciding that a sign vendor needs to reprint in-store signs because he "didn't hit Home Depot orange", a professional designer with a wealth of knowledge of both small brands and gigantic ones can help in a dozen different ways.
Just ask previous clients, co-workers, and agencies:
American Graphic Design Award, Logos and Identity category
Judge, national advertising design competition,
National Association of Recording Merchandisers (NARM)
AIGA (American Institute of Graphic Arts)
Art Directors' Club of Philadelphia
(past Board member)
Philadelphia Area New Media Association (PANMA)
PhillyCHI (Computer Human Interaction)
Philadelphia Chamber of Commerce
Philadelphia Internet Marketing Association (PhlMA)
The Blues Foundation
Bucks County Blues Society
National Veteran-Owned Business Association
Founding Board Member, Trenton Musicians Foundation
OK, that's a paraphrase. Here's feedback.
Some newer, some not so much, all true:
"The new logo looks great. The boss loves it. Stop by CSTpavers.com and see how we're using it everywhere."
Northeast Region Sales Manager,
"Great work, man. Logo looks tight. I've gotten positive comments about it. It'll be on display starting tomorrow night in Philly."
DJ Malcolm Poindexter III (DJM3)
"No question your designs are getting us great feedback, and making people take notice. You're definitely our graphics guy from now on."
Thomas "TJ" Nix
"Thanks for the online posting and social media campaign. This was definitely a big part of this near sellout crowd here tonight."
"U Da Man, Bufe!"
The Blues DeLuxe Band
"Mr. Buford is a talented graphic artist and capable art director that I have worked with over my past two terms as an elected official in the City of Philadelphia."
Councilman, 2nd District
Philadelphia City Council
"I recommend Tony highly to anyone looking to add his multi-faceted talent to their team. On a personal note, Tony is one of the most professional and compassionate people I have ever worked with."