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Graphic Design,
Art Direction,
and Beyond
It's about your customers, clients, fans, or members. They determine what your brand is. See, your brand is pretty simply explained: it's a promise you make by what you say and do, how you deliver on it, and your customers' reaction to THAT.
What I do is help you build your brand visually. While a company logo, signs, ads, billboards and presentations are often part of that (and I've designed hundreds), your brand is much more than how you look.
From working with your printer or web site developer, to deciphering corporate "brand styles" of your business partners, a pro designer who knows both small brands and huge ones can help in a dozen different ways.
Just ask previous clients, co-workers, and agencies:
AIGA (American Institute of Graphic Arts)
The One Club for Creativity Philadelphia
(past Board member)
Philadelphia Area New Media Association (PANMA)
PhillyCHI (Computer Human Interaction)
Philadelphia Chamber of Commerce
Philadelphia Internet Marketing Association (PhlMA)
The Blues Foundation
Bucks County Blues Society
National Veteran-Owned Business Association
Founding Board Member, Trenton Musicians Foundation
American Graphic Design Award, Logos and Identity category
Judge, national advertising design competition,
National Association of Recording Merchandisers (NARM)
Happy Client,
Happy Life
OK, that's a paraphrase
(well, technically a spoonerism).
Here's feedback.
Some newer, some not so much, all true:
"The new logo looks great. The boss loves it. Stop by CSTpavers.com and see how we're using it everywhere."
Northeast Region Sales Manager,
CST Pavers
"Great work, man. Logo looks tight. I've gotten positive comments about it. It'll be on display starting tomorrow night in Philly."
DJ Malcolm Poindexter III (DJM3)
"No question your designs are getting us great feedback, and making people take notice. You're definitely our graphics guy from now on."
Thomas "TJ" Nix
Poolhouse Records
"Thanks for the online posting and social media campaign. This was definitely a big part of this near sellout crowd here tonight."
"U Da Man, Bufe!"
Joe Zook
The Blues DeLuxe Band
"Mr. Buford is a talented graphic artist and capable art director that I have worked with over my past two terms as an elected official in the City of Philadelphia."
Kenyatta Johnson
Councilman, 2nd District
Philadelphia City Council
"I recommend Tony highly to anyone looking to add his multi-faceted talent to their team. On a personal note, Tony is one of the most professional and compassionate people I have ever worked with."
Carlo Aragoncillo
Director
Philadelphia Veterans
Advisory Commission