Graphic Design, Art Direction, and Beyond

Driving Graphic Design, Brand Development, and Customer Focus for Over a Decade in Firms Small and Large

Resume?
(PDF)

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
-Maya Angelou

So...I'm Tony B, and even though you're visiting my web site, this whole "brand development" business is not about me.

Customers determine what your brand is. So, your brand is pretty simply explained: it's a promise you make by what you say and do, how you deliver on it, and your customers' reaction to THAT.

What I do is help companies build their brand visually. And while a company logo is often part of that—and I've designed hundreds—your brand is much more than how you look.

(let's see how my clients' reactions look)

Awards & Affiliations

Recognition

American Graphic Design Award, Logos and Identity category

Judge, national advertising design competition,
National Association of Recording Merchandisers (NARM)

Member

Art Directors' Club of Philadelphia (past Board member)

Philadelphia Area New Media Association (PANMA)

PhillyCHI (Computer Human Interaction special interest group)

Philadelphia Chamber of Commerce

Philadelphia Internet Marketing Association (PhlMA)

The Blues Foundation

Bucks County Blues Society

National Veteran-Owned Business Association

Founding Board Member, Trenton Musicians Foundation

Happy Client,
Happy Life

OK, that's a paraphrase. Here's client feedback.
Some newer, some not so much, all true:

"The new logo looks great. The boss loves it. Stop by CSTpavers.com and see how we're using it everywhere."

Northeast Region Sales Manager,
CST Pavers

"Great work, man. Logo looks tight. I've gotten positive comments about it. It'll be on display starting tomorrow night in Philly."

DJ Malcolm Poindexter III (DJM3)

"No question your designs are getting us great feedback, and making people take notice. You're definitely our graphics guy from now on."

Thomas "TJ" Nix
Poolhouse Records

"Thanks for the online posting and social media campaign. This was definitely a big part of this near sellout crowd here tonight."

"U Da Man, Bufe!"

Joe Zook
The Blues DeLuxe Band

"Mr. Buford is a talented graphic artist and capable art director that I have worked with over my past two terms as an elected official in the City of Philadelphia."

Kenyatta Johnson
Councilman, 2nd District
Philadelphia City Council

"I recommend Tony highly to anyone looking to add his multi-faceted talent to their team. On a personal note, Tony is one of the most professional and compassionate people I have ever worked with."

Carlo Aragoncillo
Director
Philadelphia Veterans
Advisory Commission