Graphic Design,
Art Direction,
and Beyond
Around here, we believe that a brand is pretty simply explained: it's a promise you make by what you say and do, how you deliver on it, and your customers' reaction to THAT.
What I've done over a 20-plus year career is help companies build their brand visually, working with or creating brand IDENTITY elements, like colors, web icons, and logos.
While a logo is part of that (and I've designed hundreds), your brand is much more than how you look.
From working with your printer to hiring interns, to deciding that a sign vendor needs to reprint in-store signs because he "didn't print Home Depot orange perfectly", a professional designer with a wealth of knowledge of both small and large brands can help in a dozen different ways.
Just ask previous clients, co-workers, and agencies:
(let's see how previous clients' and employers' reactions look)
Recognition
American Graphic Design Award, Logos and Identity category
Judge, national advertising design competition,
National Association of Recording Merchandisers (NARM)
Member
Art Directors' Club of Philadelphia (past Board member)
Philadelphia Area New Media Association (PANMA)
PhillyCHI (Computer Human Interaction [UX/UI] special interest group)
Philadelphia Chamber of Commerce
Philadelphia Internet Marketing Association (PhlMA)
The Blues Foundation
Bucks County Blues Society
National Veteran-Owned Business Association
Founding Board Member, Trenton Musicians Foundation
Happy Client,
Happy Life
OK, that's a paraphrase.
Well, technically, a malapropism.
Here's feedback.
Some newer, some not so much, all true:
"The new logo looks great. The boss loves it. Stop by CSTpavers.com and see how we're using it everywhere."
Northeast Region Sales Manager,
CST Pavers
"Great work, man. Logo looks tight. I've gotten positive comments about it. It'll be on display starting tomorrow night in Philly."
Malcolm Poindexter III
(DJM3)
"No question your designs are getting us great feedback, and making people take notice. You're definitely our graphics guy from now on."
Thomas "TJ" Nix
Poolhouse Records
"Thanks for the online posting and social media campaign. This was definitely a big part of this huge crowd here tonight."
"U Da Man, Bufe!"
Joe "Zook" Zuccarello
Joe Zook & Blues DeLuxe
"Mr. Buford is a talented graphic artist and capable art director that I have worked with over my past two terms as an elected official in the City of Philadelphia."
Kenyatta Johnson
Councilman, 2nd District
Philadelphia City Council
"I recommend Tony highly to anyone looking to add his multi-faceted talent to their team. On a personal note, Tony is one of the most professional and compassionate people I have ever worked with."
Carlo Aragoncillo
Director,
Philadelphia Office of Veterans Affairs
Recognition
American Graphic Design Award, Logos and Identity category
Judge, national advertising design competition,
National Association of Recording Merchandisers (NARM)
Member
Art Directors' Club of Philadelphia (past Board member)
Philadelphia Area New Media Association (PANMA)
PhillyCHI (Computer Human Interaction special interest group)
Philadelphia Chamber of Commerce
Philadelphia Internet Marketing Association (PhlMA)
The Blues Foundation
Bucks County Blues Society
National Veteran-Owned Business Association
Founding Board Member, Trenton Musicians Foundation